Role: Lead Designer
Scope: Digital Ads · Print · Web Mockup · Direct Mail
Challenge
How do you design urgent, life-saving messaging that feels trustworthy, not alarming? The campaign needed to work across multiple formats—from display ads to direct mail—all while maintaining visual and verbal consistency.
Scope: Digital Ads · Print · Web Mockup · Direct Mail
Challenge
How do you design urgent, life-saving messaging that feels trustworthy, not alarming? The campaign needed to work across multiple formats—from display ads to direct mail—all while maintaining visual and verbal consistency.
Solution
I developed a strong visual system built around the concept: “Every second matters.”
- A custom clock icon and bold emergency red created instant recognition
- Messaging emphasized speed and clarity (“Fastest team in town,” “Get in. Out. Better. Faster.”)
- Consistent typography, iconography, and layout templates ensured cohesion across all asset
Outcome
The campaign strengthened OSF’s emergency department brand across the community. The cohesive system made life-saving information easy to understand and act on—while reinforcing trust in OSF’s fast, reliable care
Deliverables
Digital Display Ads: Direct, high-contrast creative for online placements
A bold, high-contrast digital display ad designed to catch attention quickly and reinforce OSF Saint Anthony’s competitive advantage: shortest wait times. The visual features a stopwatch icon and direct copy ("Get in. Out. Better. Faster.") to emphasize speed and efficiency.
Web Landing Page: Stroke education and CT response info, guided by the F.A.S.T. acronym
A comprehensive web experience (developed in Figma) promoting Emergency Stroke Intervention. The design educates visitors on stroke symptoms (using the F.A.S.T. acronym), outlines response capabilities, and builds trust through detailed program info, certifications, and technology use. Visual hierarchy and CTA buttons guide users through stroke education, risk assessment, and next steps.
Direct Mail: Designed to USPS standards with a clean layout, driving traffic to a custom URL
This targeted mailer was designed to drive awareness of OSF Saint Anthony’s emergency care capabilities, with a focus on stroke and heart attack response. The front features bold, urgent messaging and visual consistency with the larger campaign (“Experience. Fast treatment.”). The back delivers a concise call to action and educational prompt, directing recipients to learn more at a custom campaign URL. Designed with USPS standards in mind, the layout balances visual impact with postal requirements.
This targeted mailer was designed to drive awareness of OSF Saint Anthony’s emergency care capabilities, with a focus on stroke and heart attack response. The front features bold, urgent messaging and visual consistency with the larger campaign (“Experience. Fast treatment.”). The back delivers a concise call to action and educational prompt, directing recipients to learn more at a custom campaign URL. Designed with USPS standards in mind, the layout balances visual impact with postal requirements.
