Tradeshow Collateral

As a national specialty insurer, RLI participates in industry-leading conferences and tradeshows throughout the year. I was tasked with designing scalable, on-brand visuals to enhance RLI’s presence, drive booth engagement, and support our business development teams.

Role: Senior Graphic Designer
Scope: Booth Graphics · Signage · Handouts · Presentation Slides · Promo Items · Digital and Print Advertising

Challenge

Tradeshows are fast-paced, high-stakes environments. Materials need to stand out quickly, work across a variety of formats, and still reflect the credibility and professionalism of the RLI brand.

Solution

I created a flexible design system for use across events, rooted in RLI’s brand standards but adaptable enough to evolve with different themes and booth needs.

- Clear hierarchy and bold colors to draw attention in crowded spaces

- Streamlined messaging that balances visual appeal with business goals

- Print-ready assets built with precision to meet vendor specs and tight deadlines

Outcome

These design systems provided a consistent and professional look across dozens of events. Business teams had branded, high-quality assets at their fingertips—helping them make a confident and lasting impression with prospective partners and clients.

Deliverables

Booth Graphics & Backdrops: Modular designs for 10x10 and 10x20 booth layouts

Promotional Items: Coordinated swag and giveaway items to reinforce brand impressions

Digital Document Portal: I built and maintained a managed document library—an easy-access portal where event guests and RLI team members could download marketing materials, PDFs, and presentations in real time, ensuring brand consistency and easy follow-up after each event.

Digital Event Advertising: A great way to get the brand out in front of attendees and potential customers

Print Event Advertising: A touch point to any attendees of a tradeshow

Presentation Slide Decks: Clean, branded templates for internal and external speaking opportunities

Handouts & One-Pagers: Quick-reference sales materials and service overviews

Landing Page Event Invitation: Quick and easy way for invitees to RSVP for the Customer Appreciation event that was held at the trade show

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