Internal Culture Branding

At RLI, I led the design of internal branding efforts that brought company values to life in everyday spaces. From office graphics and recognition programs to internal events and culture campaigns, my work aimed to foster belonging, boost morale, and align employees with the company mission.

Role: Senior Graphic Designer
Scope: Environmental Graphics · Culture Campaigns · Internal Communications · Visual Strategy

Challenge

Internal brand touchpoints often get overlooked—but they’re essential for shaping how employees feel about their workplace. I was tasked with creating visual systems that made our values visible, reinforced a strong culture, and turned everyday moments into meaningful interactions.

Solution

I designed a series of adaptable internal campaigns and assets that celebrated company culture in both subtle and standout ways. Each design was created to be both on-brand and approachable—humanizing the workplace experience while reflecting RLI’s commitment to excellence and inclusivity.

Outcome

These culture-driven visuals helped reinforce RLI’s identity from the inside out. They sparked pride, recognition, and connectivity across departments—turning internal branding into a vibrant part of the employee experience.

Deliverables

Core Value Murals & Wall Graphics: Office installations that celebrate company principles and foster inspiration

Recognition Programs: Visuals for peer shoutouts, team awards, and milestone celebrations

INTERNAL PROGRAM BRANDING: Internal branding for programs that employees benefit from

Digital Culture Campaigns: Slide decks, email graphics, and intranet banners that kept employees informed and engaged

Employee Events: Themed signage, invites, and branded swag for team-building and wellness initiatives

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